Nike, an International Business - 2766 Words

Table of Contents Table of Contents 1 Introduction 2 Brief Historical of NIKE 3 Financial Statement 5 Total Revenue 6 Operating Income 6 Net Income 6 Recent News of Nike 7 PESTLE analysis 8 Political 8 Economic 8 Social 9 Technology 9 Marketing Strategies 11 Conclusion 12 References 13 Introduction In this assignment, we are going to study about the Nike in its home country, United State (U.S.). We choose Nike as our study due to; firstly, most of our team members like sporting. We are interested with lots of sport brand especially the world well-known brand, Nike. Secondly, Nike makes a huge influence to the public. The Nike slogan is ‘Just do it’. When we heard ‘just do it’ or see a logo†¦show more content†¦At the year 2012, the total revenue also increases, because there is a stronger demand for its product all around the world. The strong demand is because of the Olympic Games which hold in the year 2012. Operating Income The Nike, Inc operating income increase from USD2.474billion to USD 3.040billion from year 2010 to year 2012, there is a USD0.566billion increase in this two year. But the increasing rates are reduces because the costs of revenue and the selling general and administrative expenses are increase year by year, from USD6.36billion to USD7.431billion. Net Income The net income for Nike, Inc increased 14% from USD1.907billion to USD2.223billion, from year 2010 to year 2012 because the net income from continuing Ops is increasing year by year. Recent News of Nike The brand named Nike is the flagship brand owned by Nike,Inc. It wholly owned affiliates, reports as other business like Cole Haan, Converse, Hurley International LLC, Umbro, Nike Golf, and Jordan Brand. The dealbook.nytimes.com stated the Nike, Inc planned to sell two brands; there are Cole Haan and Umbro due to focus the other mainstay offerings. On the October 2012, the Nike, Inc agreed to sell the Umbro ( a UK sports brand ) to US clothing company, Inconix Brand Group. Inconix is a company which owns a numbers of clothing brands, includingShow MoreRelatedNike International Business and Trade Unit1207 Words   |  5 PagesCase Study: Nike, Inc. International Business and Trade Unit 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wageRead MoreNike s Impact On International Business1294 Words   |  6 PagesIntroduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. 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