Corporate Social Responsibility ( Csr ) - 1726 Words

Throughout my research of what Corporate Social Responsibility (CSR) is, I noticed that many organizations have framed their own definition, considering a common ground between them. My own definition of CSR is the voluntary continuous commitment and responsibility on the effects that an organization has on both internal (employees) and external stakeholders (communities, environment) that go beyond legal or ethical standard required to operate, as well creating a synergistic relationship between the two parties promoting win-win relationship based on trust and the positive perception that reflects the organization to the community. (Mirvis, 2012, p. 110) Beside the challenges of operating in a globalize world of integrated markets, were†¦show more content†¦A Net Impact survey stated that 53% of workers want were they can have an impact because it was important to their happiness, another important fact that the survey mentioned is that 35% would like to work for a company committed to CSR, 45% for a job that makes a social or environmental impact, and that 58% would like to work with values like their own (as cited in Meister, 2012). Looking at the survey results stated above, should organization focus first in their internal CSR strategy and used CSR as â€Å"a tool† (Mirvis, 2012), to engage, retain, and attract skilled employees while creating â€Å"a dynamic, vital, living entity, fed by the interaction among its myriad stakeholders,† (Vallaster, Lindgreen Maon, 2012). Google background information Google is the most used search engine worldwide. Sergey Brin and Larry Page are its founders, both are idealists at heart and have maintained a management policy based on firm principles and clear rules. Do no evil it is one of the basic principles that Google teaches to its relatively few employees. Google does not use uniforms, each employee may informally dress every day and their hours are quite flexible (D Onfro Smith, 2015). But why would a company keep their employees in this way. Larry Page and Sergey Brin explains that it is very important to have happy employee at all times as this may unleash the